to raise awareness of the connection between coffee and migratory bird populations
to support educational and non-profit organizations dedicated to bird conservation
What Moves Us:
After petroleum, coffee is the world's most heavily-traded and consumed commodity. The environmental impact of your morning cup of coffee may not seem that great, but the choice millions upon millions of coffee drinkers make, every single day, can have enormous consequences.
The supplanting of traditional family farms by corporate coffee has proven to be an ecological disaster in the making. The clear-cut, sun-grown plantations of big coffee business have decimated habitat, contaminated the environment, and decreased local biodiversity to an alarming degree. The regions that grow coffee may seem far from home, but the rapidly declining numbers of our beloved migratory birds—who depend upon traditional shade-grown coffee habitat for their survival each winter—remind us each year that we are intimately connected to them.
We are longtime lovers of birds—and coffee—who wanted to put our conservation ethic "where our mouth is". By working with select artisan roasters and insisting upon reliably-sourced, sustainably-grown beans, we proudly introduce a line of coffee that is:
Good for Birds: Traditional shade-grown coffee plantations provide a haven for migratory birds. Next to virgin rainforest, this habitat supports a greater biodiversity of avifauna than any other in Western coffee-growing regions.
Good for the Environment: Organically-produced shade-grown coffees rely on traditional—not chemical—methods of farming, fertilization and pest management.
Good for Farmers: Fairly-traded coffees, sourced from estates and cooperatives, ensure fair wages and a better standard of living for those who labor to produce coffee. Organic growing methods mean safer conditions for workers, as farmers are not exposed to chemical fertilizers and pesticides.
Good for Coffee Lovers: Because shade-grown coffees mature more slowly, in natural balance, they are more richly flavored than sun-grown coffee.
Good for Bird Lovers: A portion of the proceeds from every bag of COFFEE FOR THE BIRDS™ sold supports educational institutions and non-profit organizations dedicated to bird conservation.